Dear members of the NHA family,
As I write this letter, NHA is about to unpack boxes in our new office space, located at 200 Massachusetts Avenue, Suite 320 (about a block from our old office). As I look forward to what we can accomplish together in the New Year, it’s going to be hard to top the remarkable year that just concluded.
Let me highlight three accomplishments from 2022 that NHA and the industry should be particularly proud:
- Securing billions in tax support (with direct pay for public power) in the landmark Inflation Reduction Act – NHA achieved several of our long-standing policy priorities that are worth billions to the waterpower industry, including:
- tax parity with other renewables;
- a long-term extension of the tax credits for new hydropower generation;
- creation of a new 30% investment tax credit (ITC) for energy storage.
- Exceeding NHA’s expectations for both Waterpower Week and Clean Currents – Attendance at Waterpower Week 2022 shattered our expectations. Building on that momentum, registration at Clean Currents grew from 855 last year to 1,670 this year. Perhaps the most compelling indicator of Clean Currents’ value proposition is that approximately 85% of this year’s exhibitors have already booked their space for the event in Cincinnati in October 2023.
- Far surpassing outreach to millennials in NHA’s inaugural “More Than Just Clean Energy” digital advertising campaign – NHA successfully raised $515.5K ($415.5K from voluntary member contributions and $100K from NHA’s reserves) to launch our first-ever digital advertising campaign. Focusing on the Northeast and the Southeast, we reached more than 1 million millennials (far exceeding our goal of reaching over 700,000). To those individuals, we reached them not just once but an average of 13 times with this ad:
The results of the campaign?
Our ad successfully lifted strong positive perceptions of hydropower’s community impact by +6 points — a statistically significant increase and lifted message retention among our full audience of millennials by +8 points (+14 points among those that watched the ad on connected tv).
New Year, New Leadership, Your Engagement
I’m pleased that NHA’s membership has elected a stellar 2023 NHA Board, Executive Committee, and Advisory Committee to help us build on these successes. They are here to represent you and your interests in maximizing NHA’s value to your organization.
As you consider how you’ll spend your time in 2023, I encourage you to deepen your engagement with NHA. There are lots of ways to get involved
- participating in one or more NHA committees and/or councils
- becoming a member of the Deep Dive Policy Team
- attending Waterpower Week, Clean Currents, and/or one or more NHA Regional Meetings
- contributing content for or sponsoring the POWERHOUSE media platform
- and lots more!
Please let me know how we can help you engage.
I’m looking forward to a great 2023 – and encourage you to visit us in our new space. Until then, happy New Year!
Malcolm
Malcolm Woolf
President and CEO
National Hydropower Association
301.767.6698
